Modernizing a 50+ Year Legacy Business Manufacturing
Expanding Digital Presence to Drive Awareness and Build Demand Housing
Awareness and Driving Pilot Success Community Mentorship Program
Sharing Our Story and Growing Our Practice Digitally Pediatric Dentistry
Generating Leads Through Digital Channels Financial Wealth Management
Building Marketing Alignment with Business Objectives Precision Engineering & Technology Solutions
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Guelph Twines Ltd.
A Canadian Manufacturer of Industrial Twines, Cable Fillers, and Twisted Paper Cord
www.GuelphTwines.com
Activation Digital has helped us build a solid marketing foundation directly linked to our business strategy, providing us with the tools to evolve and grow.
Ed and his team have stepped in not only to lead the planning, but also to deliver the detail-oriented execution that drives progress.
— Devon Suggitt, CEO, Guelph Twines Ltd.
The Challenge: Modernizing a 50+ Year Legacy Business
A 3rd-generation family had taken over this 50+ year-old business and needed to modernize its brand, marketing, and go-to-market approach to compete effectively in today’s market.
Our Approach
Activation Digital became Guelph Twines’ full-service marketing partner, leading both strategy and execution. Weekly working sessions with leadership ensured alignment and accountability. Key initiatives included:
Business Planning Sessions: Aligning leadership priorities and strategy Marketing Strategy & Plan: Comprehensive framework for growth Brand Refresh: New logo and updated visual identity Content Calendar: Structured approach for consistent messaging Website & SEO: Modern, optimized site to increase visibility Social Media Management: Content creation and publishing Video Production: Corporate and product storytelling Product Assets & Spec Sheets: Supporting sales and marketing Tradeshow Collateral: Booth elements and promotional materials
Results
Drove a 17.4% year-over-year sales increase across all product categories
Established a consistent, scalable marketing foundation for long-term growth
Activation Digital helped us tell our story in a way that truly connects with the families we are trying to reach.
From our new branding to the messaging on our website, Ed and his team gave us the tools to communicate who we are and what Desired Living stands for.
— Stuart Roxburgh, Desired Living
The Challenge: Expanding Digital Presence to Drive Awareness and Build Demand
Desired Living had a limited digital presence, making it challenging to build awareness and generate interest as their new residence project approached construction. To support this growth phase, the organization needed a strong brand identity, a clear digital strategy, and tools to capture and convert leads.
Our Approach
Activation Digital partnered with Desired Living to expand their digital footprint and showcase their unique value. Key initiatives included:
Brand Identity: New logo and brand guidelines to ensure consistent, professional messaging Messaging Matrix: Tailored messaging designed to resonate with families and stakeholders Website Design & SEO: Optimized for visibility, engagement, and lead generation Digital Marketing Framework: Cohesive strategy to raise awareness and support the project’s launch
Results
Established a strong, professional online presence
Improved search performance and visibility across digital channels
Built a growing waiting list of interested families ahead of the residence launch
When it came to marketing, we had very limited knowledge. Ed and his team stepped in and not only created a plan that supports our needs, but also executed it. Just as important, he kept us informed every step of the way, so we understood what was happening and why.
Activation Digital has been key in helping us bring Ten2One from concept to reality.”
— Henry Chapman III, Founder, Ten2One Foundation
The Challenge: Awareness and Driving Pilot Success
The Ten2One Foundation started as a bold idea: to build trust and connection between young people, communities, and law enforcement. To turn this vision into reality, the foundation needed a clear business strategy, a go-to-market plan, and a marketing partner to shape its identity, communicate its mission, and generate awareness.
Our Approach
Activation Digital began as part of the consulting team that developed Ten2One’s business strategy and go-to-market plan. We then took the lead in creating a full marketing strategy and execution plan to support growth. Key initiatives included:
Marketing Strategy & Plan: Comprehensive framework aligned with the go-to-market approach Website: Clear, engaging online hub communicating the foundation’s mission and programs Messaging Matrix: Tailored messaging for the foundation and its three programs – Kids, Teens, Too Program Assets: Tools and resources to support on-the-ground delivery Video Content: Storytelling to bring the Ten2One mission to life Content Calendar: Planning, creation, and publishing to engage communities consistently
Results
Significantly increased awareness of the Ten2One mission
Supported the successful launch of pilot programs across Ontario
Provided scalable marketing tools to expand the foundation’s long-term impact
Activation Digital has helped us share the story of our practice in a way we never could have done on our own.
From our website to our social media presence, Ed and his team built a marketing ecosystem that not only attracts new patients and referrals but also communicates who we are and why we love what we do.
— Dr. Arjomand, Children’s Dental Healthcare
The Challenge: Sharing Our Story and Growing Our Practice Digitally
Children’s Dental Healthcare wanted to connect with families online and strengthen relationships with local dental professionals. With a limited digital presence, the practice needed a marketing ecosystem that could highlight its pediatric expertise, attract new patients, and build trusted referral pathways.
Our Approach
Activation Digital partnered with Children’s Dental Healthcare to create a marketing framework designed to grow with the practice. Key initiatives included:
Website Design: A fresh, user-friendly site that reflects the practice’s personality and services SEO Optimization: Improved local search visibility to reach families actively seeking care Social Media Strategy: Consistent planning, content creation, and execution to engage the community Integrated Marketing Ecosystem: A cohesive approach that tells the practice’s story while connecting with families and referring dentists
Results
Expanded the practice’s digital presence in the local market
Increased online visibility, driving new patient inquiries and referrals
Strengthened the brand story and deepened community engagement
Activation Digital helped us improve our online presence and attract more qualified leads.
Their SEO program has provided measurable results and a clear path to grow our business digitally.
— CJ Stevens, Philotimo Wealth Management
The Challenge: Generating Leads Through SEO
Philotimo Wealth Management sought to increase inbound inquiries and grow their client base. With limited online visibility, the firm needed a targeted strategy to attract high-quality leads and establish a stronger digital presence.
Our Approach
Activation Digital implemented a comprehensive SEO program to improve search visibility and drive relevant traffic. Key initiatives included:
SEO Audit & Strategy: Identified opportunities for on-page and technical improvements Keyword Optimization: Targeted high-intent search terms relevant to wealth management and financial planning Content Recommendations: Optimized existing website pages and suggested new content to attract prospects Ongoing Monitoring & Reporting: Tracked performance and adjusted strategy to maximize results
Results
Increased organic search visibility for key financial services terms
Drove qualified inbound leads to the website
Provided Philotimo with a sustainable framework for ongoing digital growth
APT
Precision Engineering & Technology Solutions
The Challenge: Building Marketing Alignment with Business Objectives
APT had been operating without a formal marketing plan. To position the business for growth, they needed a structured marketing approach directly tied to overall business strategy.
Our Approach
Activation Digital partnered with APT to create a clear, actionable marketing roadmap. Key initiatives included:
Marketing Strategy & Plan: Comprehensive framework aligned with business goals Tradeshow Assets: Supporting a strong brand presence at industry events Spec Sheet Templates: Ensuring consistent and professional product communication
Results
Delivered APT’s first comprehensive marketing strategy
Provided scalable tools to guide future initiatives and growth
Established a solid marketing foundation aligned with business objectives
Local Own Comfort (LOC)
Coming Soon!
Planet Bean Coffee
Coming Soon!