Guelph Twines Ltd.
ManufacturingA Canadian manufacturer of industrial twines, cable fillers, and twisted paper cord.
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Modernizing a 50+ year legacy business
- Activate Your Strategy
- Activate Your Brand
- Activate Your Digital
- Activate Your Growth
A third-generation family had taken over this 50+ year-old business and needed to modernize its brand, marketing, and go-to-market approach to compete effectively in today's market.
Activation Digital became Guelph Twines' full-service marketing partner, leading both strategy and execution. Weekly working sessions with leadership ensured alignment and accountability. Key initiatives included:
- Business Planning Sessions: Aligning leadership priorities and strategy
- Marketing Strategy & Plan: Comprehensive framework for growth
- Brand Refresh: New logo and updated visual identity
- Content Calendar: Structured approach for consistent messaging
- Website & SEO: Modern, optimized site to increase visibility
- Social Media Management: Content creation and publishing
- Video Production: Corporate and product storytelling
- Product Assets & Spec Sheets: Supporting sales and marketing
- Tradeshow Collateral: Booth elements and promotional materials
- Drove a 17.4% year-over-year sales increase across all product categories
- Established a consistent, scalable marketing foundation for long-term growth
“Activation Digital has helped us build a solid marketing foundation directly linked to our business strategy, providing us with the tools to evolve and grow. Ed and his team have stepped in not only to lead the planning, but also to deliver the detail-oriented execution that drives progress.”
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