Most accounts we review share the same problems. Broad keywords pull in unrelated searches. Location settings show ads outside the service area. Tracking counts page views or duplicate calls as leads.
Google then optimizes toward the wrong goal. Clicks climb. Real inquiries don’t.
We fix the setup first, then grow what works.
Every account follows the same disciplined process, from audit to monthly optimization.
We audit your campaigns, search terms, settings and tracking. You see where the money went.
We define what counts as a lead and track calls, forms and bookings in Google Ads and GA4.
We group keywords by service, favour phrase and exact match, and add negative keywords from day one.
We use presence-only location targeting so ads reach people in your area.
We write ads that match each search and point them to pages built to convert.
We review search terms, cut waste, test ads and grow budgets only where cost per lead holds.
Every Google Ads program includes:
For Parkinson Society Southwestern Ontario, we built 14 city-based Search campaigns plus Demand Gen ads for the 2026 Walk for Parkinson’s. Each city had its own landing page, dates and budget, all within a fixed cap.
For Local Own Comfort, an HVAC and plumbing company, we run search campaigns focused on high-intent terms and tight geographic targeting.
For Children’s Dental Healthcare, we repaired form tracking, consolidated Google tags and refined campaign geography and keywords.
Book a free strategy call. We’ll review your account or your plans and show you where the waste sits.