Many growing organizations run ads, post on social media, redesign the website and try SEO. Leads still arrive in fits and starts. Nobody can say which activity pays off.
The effort isn’t the problem. The missing piece is a plan that connects business goals to customers, messages, channels and measurement.
Ed Casagrande leads every strategy engagement. He brings more than 20 years of marketing experience, including as Vice President of Marketing at LifeLearn Animal Health.
We run planning sessions with your leadership team and review goals, customers, competitors and current results.
We define target markets, positioning, value propositions, key messages and the customer journey.
We turn the strategy into campaigns, a content calendar, timelines, budgets and owners that fit your capacity.
We carry out the plan with our specialists, support your staff or hand it off. We review results quarterly.
Your strategy and plan deliver:
A third-generation family took over Guelph Twines, a 50-year-old manufacturer, and needed to modernize its brand, marketing and go-to-market approach.
We started with business planning sessions and a full marketing strategy and plan. Weekly working sessions kept leadership aligned. The plan guided a brand refresh, new website, SEO, social media, video and trade show materials. Guelph Twines grew sales 17.4% year over year across every product category.
Book a free strategy call. We’ll talk through your goals and show you where a clear plan would make the biggest difference.